The Coca-Cola Company is the world's largest beverage company. Our purpose is to: Refresh the world. Make a difference. Established over two decades ago by then Coca-Cola Chairman and CEO Roberto Goizueta, the role of The Office of Latin Affairs is to serve as the lead to strengthen Coca-Cola’s presence and partnerships throughout the U.S. Hispanic community. The Office reports directly to the President of CCNA which ensures the team is fully integrated into business planning across the organization and has the right resources to succeed. Our Purpose is to build connections and deep understanding with the Hispanic American community including consumers, shoppers, customers, suppliers, opinion leaders and workforce to grow our business the right way. Coca-Cola has enjoyed our partnership with the USHCC since its inception, 41 years ago.

the Coca-Cola Company

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Peter R. Villegas

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